TikTok, the platform known for its short, bite-sized videos, is testing the waters of long-form content with a new feature that allows select users to upload videos up to 60 minutes in length. This marks a significant shift from TikTok's signature format and positions it as a potential competitor to YouTube, the established leader in online video.
The introduction of longer videos is seen as a way for TikTok to cater to creators who crave more time to showcase their content, such as in-depth tutorials, documentaries, or live streams. To optimize the viewing experience for these longer videos, TikTok is also testing features like a horizontal full-screen mode, video scrubbing thumbnails for easier navigation, and a fast-forward function.
Whether TikTok will permanently implement the 60-minute video upload feature remains to be seen. The decision will likely depend on the results of the ongoing test and user feedback. However, this move signals TikTok's ambition to evolve beyond its short-form roots and challenge YouTube's dominance in the online video space.
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